As reported by PED 3.0 today, Apple, Inc. Is leaving many Genius positions left infilled.
This portends many things and none of them good.
POSSIBILITIES
1. No demand for Geniuses – NEGATIVE
2. No supply of Geniuses – NEGATIVE
OUTCOME
Steve Jobs famously created the Genius position to be the Brand Ambassador of and as Seinfeld was a nine season TV show about nothing, Geniuses were called Geniuses cause they knew all things Apple but, the edict was never to sell.
Unofficially, and true to Jobs and Co prescience and vision, Geniuses became the most stealth public facing sales force in the history of American business. They were the drivers of billions of dollars of goods, (and now Services), with strict instructions to never sell a thing.
WHAT THE FUCK?
So here we are. Apple is saying we’re leaving our Sales positions unfilled.
As a 20 year student of Apple, my mind goes to the the two possibilities above and one lay long shot.
3. Tim Cook and Co already see the writing on the walls of the new Chinese lockdowns and are making a bet, (albeit bold), that we’ll be facing COVID 22/23 this Fall. – NEGATIVE
AND / OR
4. Apple is seeing lower store traffic (likely) and have experienced operational efficiencies to shrink it’s sales force. – LIKELY BUT MINIMAL POSITIVE IMPACT
21’s Take – Given the headwind of production lockdowns and now this news, the state of play here is to fade Analysts and position for a soft landing of $AAPL descending to and touching 130/135 – $150 in Jan ‘23 earnings results.
Net net. Apple is dead here till early next year.
PAWN 